‘How ecommerce sites can use microcopy’ – ‘Econsultancy’ Blog
Graham Charlton says, “Microcopy is often overlooked, but it can have an important impact on the user experience.
In an ecommerce context, microcopy is those little pieces of text which explain what to write in a form field, or the wording of a call to action.
Here are some examples of how it can be used…
Microcopy, or transactional content
In our recent Implementing Content Strategy guide, this kind of copy is referred to as transactional content by author Dr Mike Baxter“.
Comments are closed.
