David Chait says, “All entrepreneurs know that customer insights are invaluable to product design and continued improvement. However, acquiring and organizing useful feedback is easier said than done and developing a strategy can be a daunting task. But it needs to be done.

Based on my experiences at a group-travel planner Travefy, here are six tips to gain user feedback and uncover actionable insights.

1. Ask for it!

It is essential to receive a ton of responses from users, since a small sample can be skewed by the noise of random requests, complaints and issues.

As simple as it sounds, the best way to acquire enough user feedback is simply to ask for it. At Travefy we solicit comments in a variety of ways including automated “personal” emails to all trip organizers during the planning process as well as a Net Promoter Score (NPS) survey to all trip participants“.

6 Tips on Getting Customer Feedback and Making It Actionable

‘Entrepreneur’ Blog

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