‘How do you solve a problem like ad blocking?’ – ‘Econsultancy’ Blog
Jack Simpson says, “Oh publishers, when will you learn?
Of course you need revenue (after all you wouldn’t exist without it). But if you don’t start getting the balance right between ad revenue and user experience you’re going to die a slow and painful death.
A recent study by YouGov found that 15% of British adults are using ad blocking software. The main reason? They find online ads disruptive and annoying. Shocking, I know.
15% may not seem huge, but I can only imagine that figure will increase as more people become aware of this type of software (which seems likely given the amount of media coverage it has been getting recently)“.
Comments are closed.
