‘The return of creativity and design’ – ‘Econsultancy’ Blog
Christopher Ratcliff says, “Optimisation leads to incremental gain, while creativity leads to disruption.
In this extract from our Top 100 Digital Agencies Report 2015, I explore how the importance of creativity is being re-evaluated and how marketers are using this to build stronger connections with consumers.
As the founder of Econsultancy and the President of Centaur Marketing, Ashley Friedlein is in a prime position to elucidate on what will be the key digital marketing trends of any given year. 2015 was no different, with Ashley offering up his three digital marketing mega trends back in January.
The first of his predictions, which I will go into more detail about here, is the return of creativity and design. Ashley predicted that marketers and business people alike will see that creativity is central to disruptive thinking and therefore the way to steer major technological and cultural change, which ultimately is what all businesses want to do“.
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