Aaron Strout says, “There is a fairly new catchphrase going around the marketing sphere as it relates to a brand’s customer journey. The term is “mobile first,” and it is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices.

The term, similar to “big data,” is becoming so overused that it has started to lose its meaning. Some might wonder if mobile first means building a mobile app (god, I hope not), or if it means your website’s user interface (UI) should be responsive.

Or does it mean that marketers really need to sit down and completely rethink their customer experience and re-map out their customer journey, especially as it relates to its largest-growing demographic of new consumers and employees, the millennials?“.

What Does It Mean To Be Mobile First? And Why Should Marketers Care?

Marketing Land

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