‘Why Tiered Pricing Could Be Hurting Your Agency’ – HubSpot
Eric Pratt says, “When we were transitioning into an inbound marketing agency in 2012, I spent hours and hours reading articles and books and reviewing other inbound agencies’ websites. I wanted to know what the best of the best were doing. They were the experts, and I wanted to be successful in this new type of agency as quickly as possible.
Now, we’ve made more mistakes over the years than my pride would allow me to admit here. But there is one mistake that was extremely costly and the result of my initial “study the experts” approach: tiered pricing.
It’s a pricing approach that many agencies still practice, but it is a bad — and costly — program“.
Comments are closed.
