Demian Farnworth says, “One of the best ways to ruin a truly great sales letter is to not ask for action. The second best way is to include a call to action without a penalty.

Indeed, not all calls to action are the same, but a strong call to action is typically:

  • singular
  • visible
  • promising
  • clear about what happens next
  • brimming with trust elements

It also has:

  • a distinct button to click
  • a trial period
  • a guarantee”.

5 Ways a Penalty Can Dramatically Improve Your Call To Action

‘Copyblogger’ Blog

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