‘Basket abandonment emails: why you should be sending them’ – ‘Econsultancy’ Blog
Christopher Ratcliff says, “Do basket abandonment emails work? Is there any ‘best practice’ guidance that ecommerce sites should follow?
What is the likelihood that an abandoner will come back to purchase after receiving the email?
Let’s try to answer these questions right now…
According to SaleCycle’s founder and CEO, Dominic Edmunds:
Cart abandonment is one of the biggest challenges facing online retailers, with three-quarters of customers effectively walking away at the till.
That’s a hefty amount of abandonment and certainly falls in line with Hubspot’s research that the avearge checkout abandonment rate is 67.4%“.
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