‘The State of Social Media: 4 Brand Marketers Speak’ – Content Marketing Institute
Keith Goldberg says, “Since the first marketer uploaded that first Facebook brand post, there has been much discussion around social media, its role in content marketing, and ultimately how it benefits brands.
For those brands that have thoughtfully integrated their social into their content marketing strategy – and that understand the tactical capabilities of each social platform they use – the benefits have often proven to be game-changing.
I saw this in a big way as a member of the jury panel for the 2015 National Addy Awards. It was no surprise to me that many of the smartest, most inspired campaigns included or were led by a robust social media component“.
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