Alex Lirtsman says, “In a mobile-first era with sinking conversion rates (due to cross-device tracking challenges) and high levels of distraction, most of our time as marketers is spent on understanding and optimizing a disconnected ecosystem and a distracted consumer. By “ecosystem,” I mean the connective tissue that creates seamless experiences for users across devices that is trackable and optimized to intent — the moment that will generate the highest propensity to convert.

Unfortunately, most marketers have not been able to take advantage of that opportunity. By the time they can connect the dots, the user has already moved on. He or she either purchased the product elsewhere or lost interest. Blame the fickle attention span of today’s on-demand mobile consumer.

This got me thinking about deep linking opportunities, especially in the context of Apple’s upcoming iOS 9 release“.

Is Deep Linking The New Digital Marketing Battleground?

Marketing Land

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