‘Why Blog Posts Fail’ by Jay Baer
Baer says, “You are wasting money on content that has little chance of success.
Are you creating more content this year than you were last year? Almost certainly so. But, is that extra effort being expended efficiently and intelligently? In many cases, no.
As I wrote about in my post “Are you thinking about your blog all wrong?” today’s content marketing success formula is different – a lot different – from the formula of 2013 and prior.
Hitting singles and doubles on a consistent, daily basis doesn’t yield results like it once did. The competition is too intense, and the relationships with readers are too diffuse. Now, content marketing success is about home runs and strikeouts. This is especially true for blogs, where 80-90% of all blog traffic comes from 10-20% of the posts you publish.
You’re probably striking out too often, and that’s an expense you may not be able to afford”.
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