Matt Hensler says, “The majority of businesses are leveraging social media to engage their existing and potential customer base but many are still – even in 2015 – doing so with blinders on. They are either not measuring their return on investment from the various networks or are not creating engaging social media calendars, not responding to customers or making other social mistakes that will cost a brand engagement and conversion in both the short and long term.

For those who need a refresher course on social media best practices, check out the top five below:

1. Post a variety of content. Social media posts should include a mix of content and photos, such as industry-specific posts, company news, media hits and community events. Starbucks, for example, includes information about new store openings, company contests, current events, recipes and more“.

5 Fail-Proof Social Media Best Practices

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