‘5 PR strategies that can help every startup’ – ‘Mashable’
Tyler Perry says, “Every six months or so, an article pops up with the headline, “Do you really need a PR firm?” These articles set off myriad phone calls from clients who say, “I read that if we have a great product, we will immediately get PR.”
While there are some exceptional products that have grown organically (like Instagram), the technology space is so crowded that being heard above the noise is increasingly difficult.
How crowded? There are nearly 1.4 million apps in the App Store, according to Statista, and 300 million people are starting businesses worldwide, Moya K. Mason reports. All told, there was more than $48 billion in venture capital investment last year, PricewaterhouseCoopers reports.
Although launches, new products and funding announcements do attract media attraction, those events are few and far between. A publicist can get you media attention on those announcements, as can someone with good research skills. A strategic communications program can maintain that awareness and buzz between those milestones“.
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