Samuel Edwards says, “Customer referral programs are simple to launch, but extremely difficult to successfully maintain.

However, despite this truth, thousands of businesses launch their own programs each year—subconsciously knowing that they’re destined for failure.

But why do they keep trying? It’s because they know the rewards that are waiting if they finally get it right.

What You Need to Know About Starting a Referral Marketing Program

Before digging into the finer details of referral programs, it’s important to understand one thing: referral programs are not the same as affiliate programs.Though they share some similarities, they are unique in their own rights. Whereas a referral program directly rewards customers, an affiliate program offers rewards to third parties when they’re able to successfully bring you a new customer“.

Power to the People: How to Launch and Maintain a Referral Marketing Program

Business.com

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