Erik Bratt says, “When marketers talk about the future state of marketing, it invariably circles back to the ability to deliver the right message, at the right time, to the right person.

Obtaining this rare ability requires several things, but none more important than the single customer view, also known as a universal customer profile, which is a holistic, aggregated understanding of the customer’s interactions across all touch points, including Web, mobile and offline. These centralized views or profiles contain all the known attributes that an organization knows about an identifiable visitor.

Marketers are increasingly recognizing the importance of building and leveraging these unified profiles across their marketing technology stack to help fuel real-time omni-channel personalization“.

Searching For The Holy Grail Of Marketing? You Can Stop At The Universal Customer Profile

Marketing Land

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