‘Semantic search: the future of search marketing?’ – ‘Econsultancy’ Blog
Tani Kopliku says, “Semantic search has been around for a while and many SEOs know it very well.
They understand its importance and that Google is sending more and more signals that it will influence rankings now and even more so in the future.
I wanted to talk about semantic search because of where this part of search is heading and the opportunities it represents at the present and in the future.
What is semantic search?
Semantic search is the technology the search engines employ to better understand the context of a search.
In other words engines such as Google want to better understand more than just the explicit meaning of a keyword typed into the search engine, they want to know in which context it is being used right now, so they can serve up the most useful results at that very moment in time they are needed“.
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