Ted Ammon says, “Companies that get the buyers involved in their marketing really reap the benefits. When actual customers have a say in what’s going on with your company, they get excited. And excited customers are more likely to spread the word. And the word is social proof—a powerful marketing tool that you just can’t buy.

So, how can you get buyers involved in what you’re doing without losing your focus? Here are some ideas, both classic and innovative, that just might help you.

Let Buyers Choose Inventory

You can’t leave all the decisions up to your buyers. After all, they trust your company to provide them with the best possible products. You can, however, ask for their feedback on a small selection of items before offering them for sale. This shows your customers that you trust their taste, that you value their opinions, and that you love involving them in your process“.

3 Tips for Boosting Buyer Involvement

HubSpot

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