Business.com team says, “As consumer interests are changing and evolving, so should your sales strategy. Only three percent of adults have written goals, however, great salesmen and industry leaders continue to write down their goals in order to prioritize. So should your company. By keeping a document of your sales strategy, you can measure and track your progress to reaching your objectives.

A sales strategy is not the same thing as a marketing strategy, which is more conceptual and is concerned primarily with company image and operational goals. Instead, a sales strategy is more about how you “close the deal.”

Create a Compelling Sales Strategy

Creating a sales strategy seems like a daunting task, however, there are basic questions that you can begin by asking to build the foundation of your plan“.

Always Be Closing: Building a Compelling Sales Strategy

Business.com

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