‘5 Innovative Ideas for Engaging Your Fickle Audience’ – ‘Entrepreneur’ Blog
Firas Kittaneh says, “As a marketer, it’s easy to fall into a creative slump from time to time and just go with the status quo. But in this day and age, current trendsdictate what gets seen, talked about, and shared. Only the newest, most creative approaches to marketing prevail.
Take a look at these fresh ideas for implementing innovative marketing techniques into your company’s strategy.
1. Utilizing the newest technology as marketing channels.
Technology is always changing, and the newest gizmos and gadgets offer unprecedented ways to create new marketing opportunities. For example, 3D printing is one medium for advertising like never before. Last holiday season, UNIQLO launched the Selfless Selfie Project, which allowed customers to 3D-print tiny figurines of themselves wearing UNIQLO clothing and share how they dedicate themselves towards improving their communities. This brilliant campaign not only engaged consumers with its products but also provided UNIQLO with an ingenious way to boost its brand image and unite its community through compelling storytelling“.
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