Jack Simpson says, “Digital marketing investment is on the rise in Australia and New Zealand, according to our new report titled ‘The State of Digital Marketing in Australia and New Zealand’ in partnership with Marketo.

The survey of nearly 500 client-side and agency marketers studied the extent to which brands in this region are increasing their marketing budgets across a range of digital channels and technologies.

Let’s take a look at some of the key findings from the research.

A positive outlook

Overall the future looks good for marketers in this region. As mentioned in the title, over half (60%) of client-side marketers surveyed said their companies have increased their digital marketing budgets this year“.

60% of ANZ brands increased their digital marketing budgets for 2015: report

‘Econsultancy’ Blog

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