Freddie Ossberg says, “Marketers need to ask their fellow C-level colleagues: “Do we want to be spending money on creating average marketing that gets lost in the noise, or on investing in a voice, brand, and knowledge platform that are a cut above everyone else?”

The answer is obvious – no smart leader would ever pick the “noise” option. And yet, buy-in for content marketing investments is difficult. Internal matters of ego and politics, questions about ROI, and limited resources and budget create serious obstacles“.

How to Guarantee Internal Buy-in for Your Big Content Projects

Content Marketing Institute

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