Baer says, “Google AdWords is the largest advertising platform that has ever existed in the history of the world. Seems like a good place to start when launching a new advertising campaign, right?

Remember when your mom asked you the other day, “How come I didn’t see your business on Google?” You thought, “I better figure this AdWords thing out.” You opened an account and have been giving money to The Google ever since.

If you’re anything like I was when I started advertising, you might be thinking about the following:

  • You’re probably scared to death you’re going to burn through all of your hard earned dough—a legitimate concern.
  • You probably think you know what keywords or search terms to target, but are you certain?
  • You don’t really know what to expect or what kind of return you want to get out of this, but you know you want to make some money and rule the world”.

How to Launch Your PPC Ad Campaign Like a Pro

Jay Baer’s ‘Convince & Convert’ Blog

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