Shelley Kessler says, “The Independence Day parade marched through and the back-to-school season is now on the minds of marketers and consumers alike. We did an analysis on last year’s back-to-school mailings to help you get straight A’s on this year’s campaigns.

Overall last year, August was the clear leader in back-to-school email volume with July trending downward year-over-year. But to give you a closer look at how this can help you, we’ve looked at two specific industries: supplies, and apparel and accessories“.

Marketers take note: back-to-school season is upon us

‘Experian Marketing Forward’ Blog