‘Surefire Ways to Annoy a Customer With Bad Data’ – ‘Business.com’ Blog
Geoffrey Grow says, “Happy customers are loyal customers, and the best way to keep them happy is to consistently and efficiently provide high-quality, personalized service. Given the numerous sources of customer information available to companies in the current market, the need to manage this information effectively is more critical than ever.
Poor data collection and management is a recipe for disaster when you consider the potential impact using bad data can have. Research suggests that bad data in customer communications can negatively impact total revenue by as much as 25 percent“.
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