Patricio Robles says, “Marketers frustrated by the effects of Facebook’s algorithm change have a new tool in their arsenal.

The world’s largest social network has unveiled an update to its news feed that allows users to select the friends whose posts will always appear at the top of the most valuable real estate in the social media universe.

Those preferred friends can include brands whose pages users have liked.

According to Facebook, the new functionality is designed “to help prioritize stories, and make sure you don’t miss posts from particular friends and Pages,” but the functionality is also likely to be welcomed by marketers who have struggled to reach their fans on Facebook due to the company’s user-focused algorithm“.

Facebook unveils preferred friends: is it the solution to News Feed woes?

‘Econsultancy’ Blog

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