Matt Iadone says, “Not all publishers are sophisticated media giants with a dedicated focus on maximizing readership anywhere and everywhere. Subsequently, most publishers lack a well-conceived mobile strategy, let alone a mobile-friendly or mobile responsive website.

News Alert: This is a huge missed opportunity!  Need more convincing?

  • Almost one third of the visitors that reach a site via search are coming from some sort of mobile device, whether it be a phone or a tablet.
  • People now spend 2.8 hours accessing digital media using a mobile device, while only 2.4 hours a day using a desktop or laptop computer
  • In the US, 39/50 news sites get more traffic from mobile devices than desktop computers.
  • 27% of consumers will leave a site if it is not mobile-optimized. Which means if content is the way you’re bringing people in, you may risk losing them well before conversion is even a possibility“.

Your Publication on Mobile: Why Smaller Screens are a Big Deal

HubSpot

Sharing is caring