‘6 Things to Check Before You Launch a Social Media Campaign’ – HubSpot
Lux Narayan says, “Social media is the siren song of marketing. It lures you in with temptation, but if you’re not careful, you’ll find yourself dashed along the rocks. Creating a successful campaign for a client requires a considerable amount of planning, data, and yes, creativity. Getting the right balance of all the elements takes patience, knowledge, and the ability to execute.
Before you launch your next campaign, check off these six things to increase your chances of social media success.
1) Objectives
It may sound obvious, but many agencies ramp up a social media campaign without giving enough thought to what success looks like. You can accomplish a lot of things with social media. Many of them can have a real business impact, but unless you know what your client’s final objective is and what success looks like, you’ll be left scratching your head when it comes time to answer the important questions“.
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