‘Commerce Is Coming: Facebook To Test Shopping Within Pages’ – ‘Marketing Land’ Article
Greg Finn says, “Facebook wants you to use the network for keeping up with friends, staying abreast on news and now to shop? According to a BuzzFeed report, Facebook is building shops within Facebook Pages — something still in a test phase.
The Facebook Pages will feature micro e-commerce experiences with the entire shopping experience occurring within Facebook itself. According to the reports, the shops will appear directly underneath the “about” section, as shown in the mocked-up example above.
Last year, Facebook debuted the buy button; a beefier commerce experience is a natural extension of this functionality“.
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