Mashable team says, “What are Oliver Emberton’s tips for running a blog?

Answer below by Quora user Oliver Emberton, Founder of Silktide.

In my first year of blogging I was read over 4 million times, mostly through a cunning strategy I call “screwing everything up and learning.”

Let me save you some time. Here are the five most surprising lessons I learned:

1. The world owes you nothing

The cold, unfeeling universe does not give two sh*ts about you or your writing.

Anyone can walk into a bookstore and pick from Shakespeare, Pratchett, JK Rowling and a million more. Tell me: (a) is your writing more deserving of attention and (b) how would anyone even know?

This may sound dispiriting, and it’s meant to. We live at the centre of our own private universes, which can fool us into thinking the world responds to our merits as we see them. If you believe this, you’re in for a lifetime of tear-stained keyboards“.

5 tips for writing a blog that people actually want to read

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