‘Dissecting Ongoing Content Investment By Marketers’ – ‘Marketing Land’ Article
Nathan Safran says, “I recently came across a chart from Econsultancy and Oracle Marketing Cloud’sMarketing Budgets 2015 Report showing marketers’ perceived ability to measure ROI from their digital channels.
At the top of the ROI list is paid search — which, given its “put a quarter in the machine and get something back” framework, is not surprising. Down at the bottom of the list, in the second to last position, is content marketing, with only 16% of marketers describing their ability to measure ROI from this discipline as “good.”“.
Comments are closed.
