‘Should You Publish More Content to Increase Social Sharing?’ – HubSpot
Lee Fuller says, “There is no golden formula when it comes to successful content marketing. But data can point us in the right direction.
One of most common questions we hear is: Will an increase in publishing frequency also result in an increase in shares?
It might seem like a no brainer. If you publish more content, there will be more content to share, and so share volume will increase. But that is not always true.
An increase in the number of posts does not always correlate with more shares or more views. If you trade quality for quantity, you could be reducing the individual impact of your content“.
Comments are closed.
