Amy Gesenhues says, “In its first ever report on branded video content, YouTube says video views for the top 100 brands have nearly doubled during the last year, with monthly views of branded content up 55 percent since 2014.

Focusing on Intebrand’s top 100 brands, YouTube worked with the YouTube marketing firm Pixability to analyze how the top brands are performing. According to the data, branded content has generated more than 40 billion views total over all time, with more than 18 billion of those views happening during the last year.

YouTube says the top 100 brands have uploaded a total of 611,000 videos to date, with 10 percent of the videos running more than 10 minutes in length“.

YouTube’s Top 100 Brands Report: Monthly Views Up 55% For Branded Video Content

Marketing Land

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