Christopher Ratcliff says, “There are many reasons why someone might buy something on your ecommerce site, aside from the promise of free cake and endless Gifs of kittens yawning.

Here are the three most glaringly obvious:

  1. Because you are selling exactly what I’m looking for.
  2. Because you’re selling it for less than everyone else.
  3. Because you are Amazon and it’s just easier if I just do all my shopping with you.

The first two are so glaringly obvious, that they’re hardly worth talking about. But I will anyway, because I like the sound of my own voice”.

17 ways your ecommerce business can beat Amazon

‘Econsultancy’ Blog

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