‘Publishers: Stop Sending Terrible Emails’ – HubSpot
Tyler Rhodes says, “The dreaded “unsubscribe” metric. Taming this number is vital for maintaining a healthy contact list to use for promoting your own products or those of potential advertisers. Unfortunately, often times the more emails you send out, the more this number goes up.
Assuming you’ve spent the time to grow your list the right way (and haven’t purchased it), this begs the question: Why are subscribers still dropping off at such a high rate if they’ve opted-in in the first place? Let’s look at two of the top culprits—not spending enough time on coordinating your communications and not fully understanding your users“.
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