Alon Even says, “The idea behind an app is just the beginning of a long, sometimes smooth, often difficult path on an app’s journey to success or failure.

Rest assured that quite a few mobile app marketing and development mistakes have been made along the way of any app’s journey—from how the app maker designs the mobile user experience (UX) and user interface (UI) to in-app purchases.

How the app makers learn from these mistakes is what empowers them to take the app to the next level. So let’s take a look at some common mistakes on the path to creating an app that engages users.

Mistake 1: Incorrectly Onboarding App Users

Every app marketer wants active users. From the moment a user touches your app, you want to be creating a positive experience, which begins by onboarding. Think of onboarding as constructing an entry ramp to a highway. You want users to have a smooth experience when getting onto your app“.

Three Common Mistakes Mobile App Marketers Make, and How to Fix Them

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