Martin Beck says, “Twitter, long the leading social network for real-time marketing, is pushing its advantage. Today the company introduced event targeting, a new advertising feature to help brands and businesses reach people engaged with live events on the network.

Up to now, marketers interested in going after Twitter audiences during major events like the Super Bowl, Grammys, the FIFA World Cup or Wimbledon were limited to mostly manual efforts and guesswork about what hashtags, keywords and accounts to target.

With event targeting, Twitter said, marketers now have a tool to simplify, inform and automate that process. The new feature has three basic elements:

  • A calendar that highlights major global events and events related to sports, holidays, festivals, television, music and politics in the United States, United Kingdom, France, Brazil and Japan. Users can filter by type of event, location and date”.

Twitter’s Event Targeting Helps Marketers Zero In On Live Audiences

Marketing Land

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