Jimmy Rodela says, “Did you know that 77 percent of people take the time to read product reviews before they make any purchases online?

It’s amazing how most marketers are keen on running all sorts of online marketing campaigns, yet they don’t take the time and initiative to have others write a comprehensive review about their products.

Can you imagine how many of your “would-be customers” end up buying from your competitors, all because they couldn’t find any reviews about your product?

Considering how a good number of consumers are taking the time to read reviews online even before they start buying anything, not taking the time to write comprehensive product reviews for your business is clearly a terrible mistake—and a costly one at that!“.

77% of People Read Online Reviews Before Buying: Are They Finding You?

Business.com

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