Ashley Johnston says, “Like a house, a brand needs a solid foundation upon which it can acquire new customers, build relationships and sustain the intelligent interactions that turn customers into loyal brand advocates. For a brand, that foundation is a single view of the customer — the ability to identify a customer regardless of channel or device.

Businesses agree. Based on recent research by Experian Data Quality, 99 percent of companies believe achieving a single customer view is important to their business. Most marketers strive to achieve a single customer view because they understand the value to their bottom line, including making marketing spend more effective, gaining better insight into customers to inform strategic growth and creating a seamless customer experience that delivers more brand value and builds greater loyalty“.

Why a single customer view is the foundation for marketing success

‘Experian Marketing Forward’ Blog

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