Thomas Stern says, “The integration of digital media into everyday life has reshaped how society functions, evolving how consumers get their news, how they shop and how they build relationships. The Internet is continuously changing, and it is important that your public relations strategy keeps up with the pace.

Consumers have grown to demand more than traditional PR techniques to conduct research and interact with companies. Brands must react by developing a comprehensive digital public relations strategy to engage consumers, drive sales and remain relevant in an increasingly digital-focused world.

It’s time to reevaluate your approach to PR, or risk falling behind”.

Why Digital PR is Essential for Content Outreach

Business.com

Sharing is caring