‘How to Earn Subscription Renewals Without Lifting a Finger’ – HubSpot
Katie Carlin says, “Subscription renewals are an essential part of increasing the loyalty of your readers to lengthen the duration of you relationship with them. A relationship that is all-the-more important if you have a paid circulation model, as it becomes vital to your revenue model and bottom line.
Renewals can be difficult though. Sometimes current subscribers are lazy, or need reminding. Sometimes you need to justify (again) the value of your publication, and perhaps this time their expectations are higher. And, given the amount of free content available on the web, it’s getting harder to prove a particular source of content is worth a readers’ dollars.
How do you not only increase renewals, but actually make this process more hands-off than ever? Pair your audience data with technology to do the work—so you don’t have to“.
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