‘How to Write a Headline People Will Want to Click’ – HubSpot
Jami Oetting says, “Your headline will determine the success of your article.
This is something that Vincent Musetto, a former editor of the New York Post who passed away in June, knew to be true — even when newspapers were only products of paper and ink. He was a master at structuring sentences and organizing words into wacky, surprising, and memorable ways.
Consider his most famous headline: Headless Body in Topless Bar
Or his personal favorite from his work: Granny Executed in Her Pink Pajamas
I wouldn’t hesitate to click.
According to a study from Upworthy — a site with a polarizing headline formula — traffic to an article can vary by 500% based on the headline“.
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