Rahul Varshneya says, “Where do you start, with marketing, when you’re about to launch your product or service? This is possibly the most asked question when it comes to startup marketing, and one Guy Kawasaki once famously weighed in on, saying, “Sales fixes everything.”

Certainly, in today’s context, that’s true: Sales is about driving inbound leads to your business. But Kawasaki also added this: “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.”

So, where should you begin? Three of the most important channels to consider if you want to drive traffic to your product’s website and increase sales, are Search, Social and Content“.

The Holy Grail of Startup Marketing: Search, Social and Content

‘Entrepreneur’ Blog

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