Thomas Stern says, “Consumer behavior does not solely apply to physical stores today as ecommerce has become more and more prevalent.

Online shopping has grown in popularity with consumers due to the efficiency, speed and convenience it provides. As such, retailers and e-tailers alike must apply the “psychology of marketing” in order to satisfy customer needs and grow their sales.

Identifying how online buyers think and feel about where they hangout online can help marketers improve existing campaigns and flesh out strategies that can reach consumers better”.

The Mind of an Online Shopper: A Peak Inside Ecommerce Buying Behavior

Business.com

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