‘Twitter launches event targeting’ – ‘Econsultancy’ Blog
Patricio Robles says, “When major events like the World Cup take place, millions of people flock to Twitter to check out the buzz and voice their opinions.
In many cases, these events present golden opportunities to marketers looking to connect with consumers through social media.
To help them take advantage of these opportunities, Twitter last week announced a new event targeting tool that allow marketers to identify upcoming events that might be aligned with their target audiences, and to build campaigns around them.
The tool provides marketers with a searchable calendar of upcoming events.
For each event, marketers can view event insights that give them the ability to understand the audiences associated with those events”.
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