‘7 Ways to Inspire Trust from Ecommerce Customers’ – HubSpot
Greg Wise says, “Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone. There are still plenty of consumers out there who aren’t comfy passing along financial information, no matter how secure the transactions get. One small slip, and you could turn them off of shopping with you for good. So, how can you get your visitors to trust you enough to convert to customers? Here are some tips to help.
Updated Design
Anyone who shops online is familiar enough with websites to recognize old or bad design. If you haven’t updated your design lately, it’s going to be a big turn off. They may wonder if you’ve updated your security lately, or if your company is even in business anymore.
Good design relies on plenty of white space, a distinct lack of cheesy stock photography, shunning overused or silly fonts (such as the dreaded Comic Sans), and a generally clean and welcoming feel”.
Comments are closed.
