‘What is marketing automation and why do you need it?’ – ‘Econsultancy’ Blog
Patricio Robles says, “It’s as easy as switching on your computer, sitting back, relaxing and letting the software do all your work for you while you secretly read Viz behind a copy of Marketing Week.
Right? Right???
What is marketing automation?
Let’s take a brief look back at the recent past. Marketing automation has actually been around since the 1980s.
The use of software to automatically insert names and addresses from your database onto the letters and envelopes you wish to send to consumers by mail has been a mainstay of direct marketers for decades.
The difference between then and now is the concept of ‘real-time’ and the vast amount of data available to companies on their customers via various digital and offline channels”.
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