Andrew King says, “The email design and coding process is broken for many companies. Email marketers are spending a disproportionate amount of their lives trying to figure out why Gmail has absolutely destroyed their HTML, rather than working on the things that can actually make a measurable impact on the performance of their email program.

This is what the traditional email design and coding process looks like for many companies:

  1. Gather images and copy for your campaign.
  2. Add your text and images directly to your HTML template through one of the various email-friendly editors”.

Why You Should Quit Coding Emails

Marketing Land

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