Ginny Marvin says, “In February, Google began testing ads from app developers in the Google Play store search results. Wednesday, the company announced Search Ads on Google Play are starting to roll out to all advertisers. It is also introducing a new conversion tracking solution to work with third parties, as well as the rollout of a simplified campaign format for app advertisers.

Android app developers running search app install campaigns in AdWords will automatically have ads eligible to show in Play Store search results. Google says “search is one of the biggest drivers of app installs in the Play Store.”

Search Ads on Google Play are triggered by search queries related to the keywords advertisers add to their campaigns”.

Search Ads In Google Play Store Go Live Globally

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