James Collins says, “Marketers continue to be ambitious with creative digital campaigns and cross-device usability as new technologies emerge, but many still don’t truly understand which channels are actually working.

Attribution may not be the most exciting subject, but measuring the success of your marketing channels should play an integral role in your marketing strategy.

Don’t take my word for it – top brands successfully riding the omnichannel wave are proving that it works.

Following on from last month’s article on building the business case for attribution, I took a moment to chat to technology innovators at House of Fraser, Virgin Holidays and Red Letter Days, to find out more about their experiences with attribution“.

Three top retailers share their marketing attribution stories

‘Econsultancy’ Blog

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