‘A Beginner’s Guide to Turning GIFs Into an Awesome Marketing Tool’ – ‘Entrepreneur’ Blog

Peter Gasca says, “A picture is worth a thousand words — but in business, entrepreneurs don’t like to leave much to interpretation.

It is for this reason that graphic interchange format files, or “GIFs,” have proliferated our digital landscape over the last few years. And while you may not know of them, there is a very high likelihood that you have seen them.

The low resolution files, short and repeating, often with a title or phrase embedded in it, have become commonplace in our digital lives, from news to sports highlights to daily philosophical and comic relief.

GIFs (pronounced “jiff’, as in the peanut butter) have been around since the late 1980s, but platforms were slow to adopt them. Many websites, such as Tumblr, have supported them for a few years, but last year, two behemoths — Twitter and Pinterest — announced their platforms would support auto-playing GIFs. This summer, Facebook announced its news feed would now support the video aspect through links to GIFs“.

A Beginner’s Guide to Turning GIFs Into an Awesome Marketing Tool

‘Entrepreneur’ Blog